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Cerasela RaDU

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UI / UX Freelance Designer 
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Google — Senior UX Designer 2020 – Present
 
  •  Led the end-to-end UX strategy and design for a new class of wearable devices , expanding into a previously untapped user segment and increasing the user base by 20% .
  •  Designed the navigation architecture and interface for multiple features across different types of wearables, ensuring consistency, accessibility, and scalability across devices.
  •  Launched a cross platform feature that improved user engagement and daily active usage by 22% , using iterative research, prototyping, and A/B testing.
  •  Defined and maintained a modular design system that enhanced design consistency and accelerated cross-team collaboration.
  •  Partnered closely with product managers, researchers, and engineers to align design outcomes with product strategy and technical feasibility.
  •  Mentored junior designers , leading design critiques and workshops that fostered a culture of design excellence and user advocacy.
  •  Championed data-informed design decisions , integrating research insights and usability findings into product roadmaps to drive measurable user satisfaction improvements.
  • Organized and participated in external events representing the company at various conferences.
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UI/ UX Designer at Amber Studio
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  • Creating Wire-frames, Interactive Prototypes and Mockups for Mobile Games

  • Surveys 

  • Usability Testing

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Content Manager at Timmy Studios

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  • Discussing with clients the graphic direction of projects, presenting the content and review their feedback.

  • Managing the design team, providing feedback on their work performance and design process, in both internal and external projects including different resources (animated stickers, wallpapers, 3D assets, promotional resources, store listing resources, mockups, logos)

  • Assist in interviews and selection of new design team members.

  • Coordinated design meetings and decisions for different projects.

  • Collaborated with the development and QA teams to create high-quality deliverable.

  • Monitored timelines and flagged potential issues to be addressed.

  • Conducted the annual assessment process for the design team.

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Graphic Designer & UI at Timmy Studios

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  • Designed content for mobile apps (keyboards themes, launchers, sms, animated stickers) downloaded by millions of users on Google Play and App Store

  • Fallowing closely the reaction of users to specific elements and redesign icons, covers and screenshots to obtain more downloads.

  • Used graphic design software packages such as Photoshop, Illustrator, InDesign, Animate, HTML, CSS.

  • Designed all the products for the marketing campaign of Stickchat “Cum ar zice Smiley” (landing page, social media banners, stickers, t-shirts, pins, packaging elements).

SELECTED CLIENTS

Timmy Studios / Amber Studio

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